ROI NOW Golf OOH

Who

ROI NOW

Skills

Concepting, Crafting, OOH

When

March 2024

To promote The Masters 2024 begining and being available to stream on Sky Sports through NOW, Sky Creative wanted to show off the amount of talented golfers that will be playing in the upcoming tournament. Golf may not exactly been the most adrenaline pumping game but when the big moments happen, they're memorable. We wanted to bring together a few of those big moments and golfers that are known within the sport, but also recognised beyond the diehard fans. 

The golfers are seen setting up their shot, watching it on it's way to the hole, or celebrating the shot, helping to create a sense of the game and the moments the golfers and fans live for. The NOW logo is centred and embedded in the image to not only land the brand but reiterate that you've got to watch it to be a part of it.