SKY SPORTS BIG WEEKEND
Sky Sports Big Weekend is not only a weekend of amazing sport, but a peak opportunity for Sky customers to upgrade to Sky Sports for a limited time price.
Wanting to separate this monthly campaign from the usual Sky Sports trade ads, Sky Creative set out to create a campaign that really shouted about what was on offer.
Typography and player imagery were the key focus. We wanted emotional and expressive images of the talent to help emphasise the scale of the upcoming weekend. Placing the players in a 3D environment created by the dynamic typography, it allowed for the players to move around the space when working in different formats.
In this instance, the look of the Key Visual went on to influence the AV. From initial concepts to final delivery, I worked on the creation and production of digital, social and print assets.
DEVELOPMENT
