VMO2 Christmas

Who

VMO2

Skills

Lead Designer, Email design, Asset creation

When

December 2022

Christmas 2022 was the first time Virgin Media, O2 and their dual brand Volt was coming together for one big campaign offering lots of deals and offers for their customers. This campaign ran across the 4 weeks leading up to Christmas and encompassed all brands at some point. There was an over-arching look and feel that was to run across the entire campaign but we needed to create additional assets that could be used in the comms beyond the key visual.

Six Christmas objects were crafted adapting the Bokeh styling provided. We created coloured and transparent assets for each brand - Virgin Media, O2 and Volt, allowing for more flexibility in their use.

They were used throughout emails to continue the festive feeling beyond the initial header image and allowed the campaigns narrative to run consistently from beginning to end within the comms.

New emails were created for 4 weeks of offers, all with new header images, copy throughout, and a slight change of Christmas assets so they weren't carbon copies of each other week after week.

We had to design Mobile and Desktop versions for all 3 brands that adhered to each emails capabilities as they were built by different coders. 

We also created a logo for the campaign slogan 'Shake up your Christmas'. We wanted a logo that would create a sense of movement as it was predominantly used in static form. A version was created for Virgin Media, O2 and Volt, each one reflective of that brands character.