WOW MOTORSPORT
For the Motorsports season 2026, WOW wanted to bring some excitement and adrenaline to their campaign. For F1, this season was bringing some big changes to the cars so we wanted to focus on the opportunities that all this could bring to the upcoming season. The campaign line ‘ Hier ist alles drin’ loosely translates to ‘It’s all in’ which has a double meaning - not only are the possibilities endless for how the season will go, but you also get all of the content through WOW and Sky Sport.
F1 was the main focus but we also needed to create a smaller campaign for MotoGP and aimed to design a visual that could be used across both, allowing cohesion and brand awareness throughout the campaign.
The end result was a dramatic and cinematic scene with the cars and bikes speeding towards camera with dynamic, integrated type embedded into the track, really heroing the sport and the key message. I worked on this from conception to delivery, overseeing all work rolled out across OOH, DOOH, Social and digital formats, as well as motion.
DEVELOPMENT
